Go-to-market for retail technology providers.
London-based. Working across EMEA and APAC.
My background is in customer analytics and data monetisation. For more than a decade I sold those solutions to retailers across Europe and Asia, and ran the go-to-market: which markets to enter, who buys and why, and how deals get through a retailer’s buying process. Now I help retail technology businesses do the same.
No. 01
Technology providers
Market assessment, strategy, and go-to-market for reaching retailers and consumer goods brands. I bring structure to targeting, with a framework that scores markets and opportunities on fit, size, and likelihood to close.
Buying decisions now involve the retailer’s data and technology teams as much as the commercial team, so I also help you win those conversations. This leads to a scored target list, a market entry plan, and a sales approach your team can run.
No. 02
Contact
If you’re taking a product to retailers, I’m happy to talk it through.